Working with us is more than just hiring someone to do a service. It’s a long-term partnership where we both help each other flourish. From the very beginning, we listen to your needs and build a strategy based around humans, not just data.
We have a simple 6-step process that allows us to get great results for you.
We take the time to get to know your business & your goals.
We learn about your brand and your story, and discover how we can set you apart from your competitors.
This is when we find out who your ideal customer is – as well as anyone you aren’t interested in working with.
Once we know our goals, we can start making a detailed plan of attack.
We research everything we need to build a plan to maximize your campaign effectiveness.
We do at least 10 hours of research before we even begin to run ads.
This is when we gather data (calls, cost per click, click through rate, etc.) and find out how to optimize everything.
If optimization is where the magic happens, this is where the premagic happens.
It’s like a nice little bit of marketing foreplay.
This is where the magic happens.
This is where we can tweak some dials and start getting you more leads at a lower cost per lead.
Twice a week we evaluate your campaigns and optimize your budget.
Once a month we send you a detailed report on your campaigns.
There’s not much to say here really, it’s a very straightforward report on your metrics.
But honestly, if I don’t add this little bit of text here, this block would look very strange indeed.
1. Market Research
Before we begin anything, we get to know your business inside & out. We evaluate your industry sector, business model, and top competitors, locating untapped potential in the process.
Using this research, we develop a winning PPC campaign strategy.
Once we finish this part of the process, we have everything we need to help you dominate your market.
2. Keyword Research
We perform thorough keyword research to ensure your PPC campaign uses the most relevant keywords that have the greatest buying potential. We’ll also weed out keywords that aren’t productive to save you time and money.
3. Landing Page Creation
In many cases, it’s a waste of time & money to direct visitors to a regular page on your website. By creating special pages just for your ads, we can establish your authority in your industry & dramatically increase the # of leads you get from a campaign.
4. Ad Copy Writing
Developing ad copy that works is an acquired skill. All ad copies are composed by qualified copywriters with a vast direct response experience. More specifically, your ads will be made to increase amount of clicks while simultaneously decreasing cost per click.
5. Campaign Launch
Once all the required components of your PPC campaign are prepared, the first-round campaign will be launched. It will run between 15 to 30 days to acquire a first data set for further evaluation in order to optimize the performance of your campaign.
6. Data Evaluation
After we have acquired sufficient data, our analytical team will carefully assess and evaluate all the details. The data will help us make more educated decisions to improve your further campaign’s performance.
Ongoing optimization of a campaign is very important. We’ll begin implementing the required modifications by eliminating everything unproductive. We will also concentrate on all the aspects that delivered a positive ROI.
Finally, we provide you with a comprehensive report once a month. This report addresses your overall campaign’s performance, including metrics such as click-through rate, cost per click and cost per lead, as well as overall ad spend.
1. Ad Campaign Setup
2. Landing Pages Creation
3. Market Research
4. Keyword Research
5. Negative Keywords Exclusion
6. Ad Segmentation
7. Ad Copywriting
8. Call Tracking Setup
9. Conversion Tracking Setup
10. Campaign Reporting Setup
1. A/B Split Testing
2. Ad Copy Adjustment
3. Bid Optimization
4. CTR Optimization
5. Conversion Optimization
6. Quality Score Optimization
7. Call Tracking & Analysis
8. Negative Keywords Exclusion
9. Click Fraud Monitoring
10. Ad Spend
11. Adjustment Campaign Performance
Who Do We Work With?
Our track record speaks for itself, we’ve done great work for clients in the past, and we’ve learned what it takes to succeed with PPC management. To that end, we’ve established two guidelines on who we work with:
1. You must have an ad spend budget of at least $1,000 / month. If you only have $50 to spend, then the bitter truth is that we can’t help you. Save up some money and call us when you’re ready.
2. Our initial campaign is 3 months long. This gives us time to collect data and optimize your campaign. After this 3 month period, you are free to cancel at any time with no penalties.
And that’s it. No long-term contracts, no B.S.
The Big Finish
Alright, chances are if you’ve made it this far, you know what we’re all about. Or you skipped to the bottom, and we’re judging you for it. Harshly. (Kidding. We get it, no big deal.)
You’d also know whether you’re a good fit for us, and you know that our goal is to have long term clients, who are happy with the ongoing work we do.
I’m also assuming that you want to talk to someone about all of this. That being the case, we love it when people use the button below to schedule a call with us. But hey, if you’re in a hurry, give us a call, and we’ll be happy to chat.
We’re very serious about data, analytics and reporting. We believe in the expression “what gets measured gets done.” Prior to starting any pay per click advertising campaign, we first define the most important metrics in every given business – Key Performance Indicators (KPIs). Once KPIs are defined, our team will integrate an advanced web analytics technology throughout your website, which will reflect the success of your PPC campaign in a measurable, objective, and actionable form viewable in our monthly report.
Absolutely not. We stand behind our results and believe that we should be rewarded based on our continued performance. We know for a fact that if we follow our proven strategies, there is no reason why you won’t receive great results like many of our other clients.
However, at the same time, we always make sure to set reasonable expectations before we begin providing our pay-per-click management service. Despite the fact that paid search advertising offers incredibly quick results, we avoid working with companies that have unreasonable expectations.
We only work with companies that understand that PPC advertising is an ongoing process of fine-tuning, tweaking and optimization of a campaign. We need you to be ready to commit to at least three months. If you’re not ready to commit to at least three months, please do not inquire about our PPC services. Feel free to check out other PPC companies.